Emotional DataViz: How to Communicate Data to Change Minds
Design • 29m
How do we connect humans and data about humans? In a world of abundant data about events, about changes in our social and physical environment, making sense of the noise, annotating the chaos is a fundamental communication task.
Data-driven visual storytelling is a powerful way to affect people’s perception of the world. Good dataviz creates an emotional connection between data and the user of the visual device. It’s a powerful and memorable fact-checking and fact-delivering devices. Putting the data in terms that are relevant to whoever is on the other side guarantees that the public’s decisions are based on facts and reason. Through examples we will look at how to connect, contextualize, surprise, engage the audience using metaphors, emotional math, and inventive interfaces.
Change the way they think about data communication, using visualization as a way to articulate the message, not just support it.
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